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urgent blue jean casting call
Can you live without your jeans for two weeks? We’re having a “hall of fame” exhibition show in New York to share the best of the best from our customers. The more worn-in, worn-out and well-loved…...
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Pinterest #DreamInDenim Contest
We’ve teamed up with Anthropologie to host a Pinterest contest for your chance to win a pair of imogene + willie jeans, a plus tee and some other goodies from Anthropologie (valued at over $750). The...
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bringing classic back
The Original: always has been, always will be. Willie Rigid now restocked in all sizes – start your journey here.
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one year where: take two
New year, new jeans. Continuing on last year’s tradition, we’re offering everyone who buys a pair of jeans this January (2013) a 40% discount on a fresh pair next January (2014)! We want to see...
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our gift to you
There are 4 material objects that I can’t live without. Or rather, these 4 objects make my life really good: 1. Tweezers for my chin. 2. Q-tips for my ears. 3. Aquaphor for my lips (and eyes). 4....
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meet the new wilkins
new this week, introducing wilkins plus wash featuring the signature stitch details of our jeans, our washed wilkins jackets are made with pride from the finest cone selvedge denim.
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#ilovelucy
two weeks ago we threw a laid back photo shoot party for our newest fit, Lucy. we posted an open invite to come by the shop and celebrate with us. the door was open, the bubbly was flowing, we made...
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make love. make art. make jeans. as part of a special exhibition celebrating our first 5 years, we are calling for submissions of your well-worn, treasured i+w jeans… everything we love is tied to a...
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a night to remember
a fond look back at photos from our 5 year anniversary/birthday party photos by Angelina Castillo + Tyler Sharpe
View Articlea new year, new jeans.
jeans are sacred. they always have been. people say to me all the time, “you must have so many jeans!” or “your closet must be so full of jeans.” but it’s quite the contrary. i have 5 pairs of jeans....
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